About Us

Our Social Mission:

LIFT23 is a premium sock and apparel company that is committed to a social mission. Our charge, and what differentiates us from other companies, is two-fold: we offer the finest performance athletic-wear while at the same time lifting the spirits of those in need. For every pair of socks sold, LIFT23 supports a designated charity with socks or financial support. We have established partnerships with many great charitable organizations including the New York City Department of Homeless Services, PGA HOPE, Cradles to Crayons, and many others. Join our mission!

Our Company:

LIFT23 was started by Ed Del Guercio in 2014, a former PGA assistant at Westchester Country Club and an avid golfer and skier. LIFT23 began by selling ski/snow socks, and for every pair of these socks sold, it donates a pair of socks to homeless children. The company began with a goal to "LIFT" the spirits of the 23,000 homeless children in NYC shelters, and now strives to lift the spirits of homeless kids around the country.

Our Community:

We love sports and the idea of giving back to our communities. Join our team, make a "LIFTing" video, participate in future events, and send us ideas for products and charity partners.